It's dark when you're heading off to work. It's dark again when you're leaving work. You're still broke from Christmas, plus 'Send thank you cards' has been on your to-do list for over three weeks now. You've resorted to drinking cheap merlot from the supermarket, often alone because all your pals are sticking to #DryJan. You're already behind on the must watch shows of 2017 - Taboo, The OA, Westworld, I mean, who can keep up? And don't even mention those plans to take up boxing, switch to matcha lattes and enforce a no mobile phones in bedroom policy. No one said January was easy right? But it's not all doom and gloom. In the midst of palm oil warnings, Brexit and Trump, there's a little light relief to be found. Say hello to the new season fashion campaigns. Transporting you from reality to the land of sun, sea and seriously good style. Upbeat, positive and totally inspiring, here are our favourite fashion advertisements...
Shot by Jamie Hawkesworth, for spring summer 2017 (his second season for the house) he captures model Vittoria Ceretti in a variety of looks. Against the backdrop of both sand and sea on Africa's northwest coast, the brand say the Alexander McQueen 'appears dreamlike, sensual with an effortless simplicity.'
Chloé
The latest campaign from Chloé reminds us why being a Chloé girl is a goal worth striving for. Sun-drenched whilst running carefree around a coastal town. Chloé's Creative Director Clare Waight Keller says: 'For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions. Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence.'
Watch the full campaign video below...
FRAME
For spring summer 2017, FRAME founders Jens Grede and Erik Torstenssen have teamed up with model Sasha Pivovarova to showcase their latest collection. Think 70s chic meets 2017 modernity. Shot by co-founder Torstenssen, the campaign sees images of Pivovarova, both a long-term friend and brand ambassador, often spliced together with nature shots from LA.
Saint Laurent
Revealing the second part of its summer 2017 campaign, The House of Yves Saint has released a video taken behind-the-scenes at its spring runway show. Similar to the print campaign images, it's shot in black and white and continues the sultry Saint Laurent mood.
Watch the full video below...
Chanel
Continuing the cyber vibes that we saw on the spring summer 2017 runway, Chanel say in this latest campaign, Karl Largerfeld captures 'the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk.' Featuring model Arizona Muse and a whole host of looks from the 'Data Center Chanel' show, it's a campaign that definitely feels fashion forward.
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