The age-old question about how much it is fashion bloggers actually earn (for essentially living their lives, fashionably) has always been somewhat of an sartorial enigma.
Whether it's sponsored posts by brands (bloggers toting new swag/bags/entire outfits) during high profile fashion occasions such as New York Fashion Week, or becoming the unofficial face of a particular label or brand purely by being a bona fide Insta 'fan', the profession of earning $$$ via social media is no doubt a very profitable and lucrative business.
Come on, how many times have you seen the likes of Kendall and Kylie Jenner snapping some new piece of arm candy on their Insta feed? Too many times to count right? Well, now figures have been released to prove that having a rather large social media following does indeed make you a more bankable person. Quite. Literally.
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Digital media website Mashable reached out to Influencer Marketing Agency — an agency that matches up businesses with bloggers, vloggers and influencers — to find out how much these Insta stars are banking per sponsored post - and the results are well, staggering.
'Influencers can earn anywhere from below €100 ($110) to 100 times this amount (€10,000, $11,006) for content they create in collaboration with a brand,' the spokesperson from Influencer Marketing Agency revealed.
Crikey.
Not surprisingly, the spokesperson also confirmed that this fee is 'highly dependent' on the person, brand and platform on which the person is posting.
Mashable also spoke to Jenny Woods, founder of the social media startup for marketing teams Zaapt, who also confirmed that savvy social media stars are raking in the cash. She revealed that one brand 'paid £17,000 ($20,749) for a reality TV star to tweet and Instagram about their brand in a series of posts.' She added that the star in question had 1.2 million Instagram followers.
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According to Woods, an influencer with followers in excess of 1 million, can expect to bank between £5,000 ($6,104) and £20,000 (£24,406) per post.
And the Kardashians? Well, according to Page Six, those snap-happy Kardashians can earn up to a whopping $400,000 for one branded Instagram post. One post. $400,000. Holy cow.
That's the price of a small flat. For one Instagram.
Continued below...
Guys, we are in the wrong damn business...
How Much Do Fashion Bloggers Earn Per Instagram? Prepare To Be Staggered
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